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February 15th, 2007

You are currently browsing the articles from Old Purple Internet Marketing written on February 15th, 2007.

What is a Blog?

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A blog is an online diary or journal. The term ‘blog’ is a shortened version of ‘web log’. A blog is usually a collection of comments revolving around one particular topic or perspective.

Although blogs have been around for over ten years, it is only within the last couple of years that they have started to generate mass appeal.

One of the most popular ways of starting a first blog is to use the free online blogging service, Blogger.com, which is now owned by Google.

Many businesses are now recognising the enormous marketing potential that a blog offers through RSS technology and have started to consider the medium as part of the corporate communication mix.

Wordpress is probably the most well-known open-source blogging software. It can be personalised to suit any businesses needs. Problogger by Darren Rowse gives a good example of what a professional blog can do for business.

If you’d like to receive more information on blogs and how they can help your business, contact us to arrange to attend one of our Internet marketing seminars or receive some one-to-one Internet marketing training

Written by David Bain on February 15th, 2007 with 4 comments.
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